11 March 2018 | by Craig Kasnoff
The United Nations has released a video public service announcement for the World Wildlife Day 2018 to promote this year’s theme “Big Cats: Predators Under Threat.”
The video features jaguars, lions, snow leopards and other cat species and discusses the efforts being made to save these species. The ‘big cats’ under threat not only includes lions, tigers,
but also cheetahs, snow leopards, pumas, clouded leopards, etc. Big cats are found in Africa, Asia, and North, Central and South America, and thereby represent almost every part of the planet.
According to the official World Wildlife Day website, the crisis for big cats is not new, but it is becoming dire, reporting, “tiger populations plummeted by 95% over the past 100 years and African lion populations dropped by 40% in just 20 years.”
Cristian Samper, President and CEO of the Wildlife Conservation Society, the organization that produced the video for World Wildlife Day says, “The threats facing big cat species found across the globe must be curtailed with strategic and coordinated efforts. The focus on big cats this World Wildlife Day will help raise awareness and spark support for actions to save these majestic species including, lions, tigers, leopards, jaguars, cheetahs, snow leopards and others.
We are honored to partner with the United Nations with the release of the World Wildlife Day official video that highlights just how important these species are to what makes our planet astounding and wonderful.”
And John E. Scanlon, Secretary-General of CITES, said: “The majestic big cats inspire us with their beauty, their speed, their strength, and their raw energy. But big cats face many threats to their survival in the wild. People have caused these threats to our big cats and people can also choose to resolve them. A crisis can still be averted, if we take action now! As the official facilitator for the global celebration of World Wildlife Day, we are most grateful to WCS for the generous support in the production of this powerful video.”
The video was written, produced, and edited by WCS Executive Producer Natalie Cash. WCS Staff Videographer Jeff Morey provided motion graphics. Footage came from International Fund for Animal Welfare, Panthera, Biggest and Baddest series | Gryphon Productions, and Shutterstock.
The video has been translated into French, Spanish and Chinese
About World Wildlife Day:
The UN World Wildlife Day was created on December 20, 2013 at the 68th session of the United Nations General Assembly when they proclaimed March 3, the day of signature of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) as UN World Wildlife Day. The goal was to celebrate and raise awareness of the world’s wild animals and plants. According to the UN, World Wildlife Day has now become the most important global annual event dedicated to wildlife.
WCS saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature. To achieve our mission, WCS, based at the Bronx Zoo, harnesses the power of its Global Conservation Program in nearly 60 nations and in all the world’s oceans and its five wildlife parks in New York City, visited by 4 million people annually. WCS combines its expertise in the field, zoos, and aquarium to achieve its conservation mission.
Original Press Release Link: https://cites.org/eng/news/world-wildlife-day-goes-viral-official-psa-video-promote-protection-of-big-cats_02032018
For more information about endangered species go to www.Bagheera.com
For more information about endangered tigers go to www.TigersInCrisis.com
For more information about endangered earth go to www.EndangeredEarth.com